From the overly literal and distorted interpretation of Marshall McLuhan’s famous dissertation, that has become increasingly true, we are invited to think about rearraging space-content vs medium in the context of artistic creation with technological resources.

Taking an exhibition as a material challenge, Nuno Pimenta is invited to interpret this premise using the exhibition room as a whole installation device. On another level, three different entities connected differently to artistic processes are invited to write about this installation creating an expanded field of reflection to non-material formats.

"Media, by altering the environment, evoke in us unique ratios of sense perceptions. The extension of any one sense alters the way we think and act - the way we perceive the world.
When these ratios change, men change."
Marshall McLuhan